Brand strategist and AI builder. Research-driven storytelling meets emerging technology. Strategic work for world-class brands.
Developing a brand campaign that leans into the "Real Adventure" ethos, prioritizing rugged utility and authentic outdoor experiences. Research-driven design and strategic storytelling position Rivian as an essential tool for explorers who value authenticity and performance over tech-heavy aesthetics.
Developing a comprehensive campaign strategy centered on the tagline "Cold when it Counts," emphasizing the brand's reliability in high-stakes outdoor moments. Heritage-driven storytelling positions Coleman as the essential gear for authentic, real-world adventures.
Three print executions — Rearrange the Universe, Crowds Obey, Bend Reality — honoring 190 years of heritage while reaching a generation that plays differently. Concept-driven art direction built around the idea that a great guitar doesn't just make music. It rewrites what's possible.
An AI-driven marketing platform designed to serve as the definitive bridge between heritage-rooted small businesses and modern agency-level strategy. By leveraging advanced automation and Google Gemini, it empowers traditional brands to scale their digital presence and content creation for under $100 a month.
As Digital Lead for Lindsey + Asp, spearheading a comprehensive rebrand of the Sustainable Energy Systems program to shift its identity toward a broader strategic focus. Work centers on repositioning the brand beyond its STEM-heavy connotations, creating a more accessible and cohesive professional image.
Strategy is just
empathy with
a deadline.
I'm a brand strategist and designer at the University of Oklahoma, focused on the intersection of research-driven storytelling and emerging AI tools.
My work blends technical innovation with a deep respect for heritage — building impactful, modern campaigns for world-class brands. I've built an AI marketing platform from scratch. I've rebranded a university program. I've written ads that actually say something.
I want to be in a room where the work is taken seriously and the ideas are taken further. Available for Summer 2026.